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The just concluded Amazon India Fashion Week, held in Delhi, has put the spotlight on the iconic Chanderi craft, heralding a dawn for the legendary fabric.Scion of the Scindia royal family of Gwalior, Jyotiraditya Scindia, showcased the weave at the show in a regal style by walking on the ramp on its opening day on October 12, and lending his voice to a short documentary narrating the rich handloom and archaeological heritage of Chanderi, a tiny town in Madhya Pradesh, nestled among hills and lakes.Sixteen designers showed their versatile creations using the fabric as the muse, at Mr Scindia’s initiative, turning the traditional craft into high fashion, thus creating a buzz at the event.“The response to Chanderi fabric was terrific.

The event generated unusual interest in Chanderi among the audience,” Sunil Shety, president of Fashion Design Council of India (FDCI) which co-hosted the show along with Amazon India, told this newspaper on phone on Saturday.“It is a culmination of my 13-year-long effort to accord Chanderi heritage its rightful place at the national level,” Mr Scindia, a Congress MP, told this newspaper expressing satisfaction over bringing Chanderi craft to national limelight.Mr Scindia said his romance with Chanderi began when he landed in the small town for the first time during an election campaign for Guna Lok Sabha constituency silicone rubber Manufacturers on a summer day in 2002. “It was love at first sight,” he said.The archaeological marvels — creations of erstwhile royal families of the region and Mogul rulers, all in a state of ruination then — and the local weavers who created magic with pieces of cotton and silk, had enthralled him.At the time, the weaver community who comprised nearly one-third of the 36,000-strong handloom town of Chanderi, was living in a miserable condition drawing meager wages and not able to find a market for their products.

With his initiative, a project sponsored by the United Nations Industrial Development Organisation (UNIDO) was launched in 2003-04 to revive Chanderi fabric by connecting the weavers to the market.Under the project, it was ensured that FabIndia procured Rs 1 crore worth Chanderi products every year for three years. Solar lanterns were given for free to the weavers. Digitization of around 20,000 Chanderi designs was done for their further up-gradation and diversification to cater to the taste of the young generation.Top fashion designers such as Rohit Bal, Rahul Mishra, Sanjya Garg, Preety Pandey and Chelna Desai have been roped in to diversify the craft to transform the traditional fabric into high fashion.In 2004, Chanderi sari was granted geographical indications (GI) tag to preserve its exclusivity. A GI is a standard used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. A handloom park — claimed to be Asia’s largest handloom facility — is coming up in Chanderi to not only boost the craft, but also promote the town as a tourist destination. The market volume Chanderi products has grown from Rs 15 crore per annum in 2003 to Rs 80 crore per year now, thanks to interventions by both government and individual promoters. “This is just the beginning. I will strive hard to ensure Chanderi the fabric and Chanderi the place finds her place among the world heritage sites,” Mr Scindia said.


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نوشته شده در چهارشنبه ۲۶ آذر ۱۳۹۹ساعت 13:46
توسط produbero | تعداد بازديد : 15 | لينك ثابت
برچسب ها : China Rubber Products,rubber seal strip Manufacturers,wholesale auto door seal,

Tiwari made this appeal during an interaction with traders of Khan Market on Friday evening while talking about the benefits of GST. Delhi BJP President Manoj Tiwari In wake of the ongoing tension between India and China at the border, Delhi BJP chief Manoj Tiwari has urged the traders to boycott the sale of Chinese goods. Mr Tiwari made this appeal oil Seal Suppliers during an interaction with traders of Khan Market on Friday evening while talking about the benefits of GST.

Reacting to Mr Tiwari’s appeal, Khan Market Traders’ Association president Sanjiv Mehra told this newspaper that he will write to the association members to stop the sale of Chinese goods in one of the most prominent markets of the country.Adverting to China’s reference to the 1962 war, Mr Tiwari told the traders at a famous cafe that China is talking like a “goonda”, but must not underestimate India and its might.“The Chinese are disturbed with the growing strategic and economic power of India and is talking nonsense in desperation. It is only due to its economic power, but if we stop using or selling Chinese products, China will mend its way,” said Mr Tiwari.

Last year, amid escalating tension with Pakistan after the Uri attack, activi-sts had run a campaign online and in social media asking people to boycott products from China, whi-ch is a friend of Pakistan, ahead of Diwali.Mentioning the loss sustained by traders, who imported the stock two-three months before the festival or season, Mr Tiwari advised them to start avoiding importing Chinese goods from now so that they do not suffer loss like last year.“Last year, circumstances developed in such a way that our traders incurred losses. To avoid such a situation, you must stop or avoid selling Chinese products from now onwards,” Mr Tiwari said. After the meeting, traders echoed Mr Tiwari’s appeal and said that they will act accordingly.Mr Mehra said, “On Mr Tiwari’s appeal, a letter will be sent to all the members of Khan Market Traders Association, asking them to avoid selling Chinese products for national interest.” Another trader, however, suggested that instead of asking traders to stop selling Chinese goods, awareness should be created among the public.


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نوشته شده در دوشنبه ۱ دی ۱۳۹۹ساعت 15:17
توسط produbero | تعداد بازديد : 18 | لينك ثابت
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